The Challenge

Lifestyle-related diseases are the world’s leading cause of death. A large proportion of heart disease, stroke, diabetes, cancer and chronic lung diseases can be prevented. These diseases share largely the same risk factors: an unhealthy diet, physical inactivity, tobacco and harmful use of alcohol. Smartphones are rapidly being adopted worldwide, offering a unique avenue for prevention and treatment of lifestyle diseases. Despite this, there is a lack of comprehensive, scientifically developed and tested health applications (apps).

1.5 billion adults, 20 and older, were overweight in 2008. Nearly 43 million children under 5 years old were overweight in 2010.

Our Approach

We are developing science-based and scientifically tested mobile solutions for the prevention and treatment of lifestyle-related diseases, using the state of the art in health promotion, health communication and mobile health technology. GoodLifeMe AB is a Scandinavian mobile health developer, collaborating on this project with two-dozen professionals and senior faculty from Karolinska Institutet, the Harvard School of Public Health, the Massachusetts Institute of Technology, the Sahlgrenska Science Park, university hospitals in Sweden, Iceland and Norway, the University of Iceland and the Icelandic Directorate of Health.

Our Solution

We are applying novel motivational methods grounded in social network theory and behavioral economics, a field that combines psychology and economics to study and influence incentives for health behavior.

The applications being developed by GoodLifeMe are user-friendly, fun and personalized. They will motivate and assist users to improve diet and physical activity, fight addictions and improve mental health – providing a health-promoting platform for individuals, schools and companies.

With the option of connecting to encrypted clinical portals, GoodLifeMe will also offer tailored solutions for science-based follow up and treatment of chronic diseases such as obesity, diabetes and heart disease – supporting treatment and increasing patient-provider interaction in an economical manner.

Contact Us

Dr. Tryggvi Thorgeirsson, MD, MPH (CEO)

Dr. Saemundur Oddsson, MD, (Chief Medical Officer)

Dr. Todd G. Reid, ScD, MBA, MPH

Other affiliations: Massachusetts General Hospital -CATCH (Center for Assessment Technology and Continuous Health); Massachusetts Institute of Technology, Media Lab; and the Africa/Harvard School of Public Health Partnership for Cohort Research and Training

Dr. Hans-Olov Adami, MD, PhD

Affiliations: Emeritus Professor and former Chair, Dept. of Medical Epidemiology and Biostatistics at Karolinska Institutet; Adjunct Professor of Epidemiology and former Chair, Dept. of Epidemiology, Harvard School of Public Health.

Dr. Jonas F. Ludvigsson, MD, PhD

Affiliations: Prof. of Clinical Epidemiology, Karolinska Institutet; Pediatrician, Örebro University Hospital; Chairman, Swedish Society of Epidemiology; Vice-Chairman, Swedish Society of Pediatrics.

Supported by grants from:

Technology Development Fund

Technology Research Fund

Karolinska Institutet

(Distinguished Professor Award, Hans-Olov Adami)

University of Iceland Research Fund

Iceland Public Health Fund

Thorvaldsen Society